Specific Worries about Product Service

Answer

Specific Worries about Product Service

Customer satisfaction remains non-negotiable since the primary aim of every client is to derive value for their money. However, the failure to conceptualize the worries expressed by customer concerning various products and services significantly hinder the quest to ensure the realization of customer satisfaction. For success, there has to be an understanding of the worries that customers usually have before and after securing the goods and services from any organization. This forms the basis for this paper to examine the three specific worries including reliability and failure, downtime, and out-of-pocket costs that customers traditionally express about product services. 

Customers primarily worry about the reliability and failure frequency of the products or services they are about to purchase. Consumers desire products and services that they can be sure to withstand the test of time. In other words, despite the possibility of technical breakdowns in supply, the failures should be minimal. There is a need for consistency such that the product or service becomes a brand that people can associate with because of its reliability (Kotler & Keller, 2016). Besides, customers seeking to buy goods used in the manufacturing or processing industry need to know that the purchased product or service can be reliable in production with minimal cases of failure. These worries arose because of the differences between the details provided through marketing and the actual operationality of the products and services.

Consequently, they also worry about product and service downtime, which tends to have a significant influence in cost management and profitability. Downtime has a significant effect on the costs and profitability derived by the customers from the acquired goods and services. In most cases, more extended downtimes increase costs incurred by the customers, which makes them worry about the strength and ability to perform the assigned tasks (Kotler & Keller, 2016). Furthermore, it makes the customers count so much on the seller’s service dependability. The seller must be able to fix the machine in cases of breakdown without letting the customer incur massive losses. This worry arises because many sellers tend to abandon their customers with broken machines that make the downtimes longer than acceptable, thereby increasing the costs.

Finally, the customers also worry of the out-of-pocket costs, which primarily involves the costs incurred in maintenance and repair of the machines. Machines are set to breakdown, and the buyer is destined to spend on its repair and maintenance. However, the primary concern remains on how frequent the buyer will incur repair and maintenance costs of such machines (Kotler & Keller, 2016). Therefore, the customer has to take into consideration such factors since provided they involve cash outflow; they affect the profitability and workflow efficiency. This worry arises from the need for every customer to conduct a cost-benefit analysis of the goods and services they are purchasing and determine if the investment is worth the effort.

In conclusion, customers tend to express justifiable worries when acquiring product services, which forms part of their quality and reliability check. This makes it critical for dealers to have an in-depth understanding of these worries to ensure that during market, they effectively address such concerns. Every consumer desire to derive value for their investment in any product and, therefore, must meet their quality and reliability expectations. It then makes it necessary for the sellers to conceptualize customers’ worries, such as reliability and failure frequency, downtime, and out-of-pocket costs (Kotler & Keller, 2016). In essence, firms and organizations utilize marketing strategies to ensure the targeted consumers know the goods and services in-store and how well they fit in their needs should also take note of the issues expressed by the individual customers to secure ultimate satisfaction. Since customer loyalty is the ultimate goal of every business, satisfying them becomes the primary objective.