Choose a different sports organization from the one you chose for your final project, and describe three appropriate market segments that this organization should be marketing to and why. Search for articles related to market segmentation to support your discussion. After choosing those markets, create a ticket plan that would make sense for each of those segments. (See Figure 5.1 on page 129 of your textbook; think usage segmentation.) Possibly consider elements that may impact ticketing such as dynamic ticket pricing, health safety and protocols?
