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Globalization

Defined as the process through which organizations  develop international influence or begin to operate on an international scale, globalization is one of the major key factors that has made Dell to expand and command a relatively bigger customer base. Firstly, globalization has made the company to face stiff competition by venturing into other markets within the United States and in other parts of the world from its competitors such as HP. This led the firm to improve its products according to the customers’ preferences to remain not only competitive, but also relevant and the preferred brand in computer industry (Hitt, Ireland, & Hoskisson, 2020). Additionally, globalization has provided the company with an opportunity to enter and establish a wide customer base in other markets outside the US. This has made Dell to attract more customers and increase its share in the market of computer and its related products. Some of the potential markets that the company has stretched its operations to include Brazil, China, India, and several African countries. In essence, Dell has reviewed its numerous business strategies to function appropriately in the global business environment.

Technology

Application of machineries and equipment from scientific knowledge, referred as to technology, has been of positive impact on Dell Inc. Firstly, automation of operations such as multi-cloud operational hub as a result of technology has led to an increase in production to meet the growing number of customers across the globe. A study conducted by Lakshmi (2018) revealed that Dell unveiled services such as “multi-cloud operational hub,” dubbed PowerOne, which ensure that most of the services are automated, hence increase in productivity.  Secondly, the use of social media platforms such as Twitter, Facebook, and Instagram has not only enabled the company to market their products globally, but has also given them an opportunity to respond to customer queries and concerns promptly, a factor that has increased customer satisfaction. The social media platforms also act as avenues through which customers can know about the company’s new products and the offer they have for customers. As stated by Hitt, Ireland, and Hoskisson (2020), in the current technological world where majority of people use mobile phones and other forms of technology, social media platforms have a crucial role in marketing organizational products and services. Lastly, the emergence of e-commerce has enabled the company to offer direct sales and ensure that products reach the customers within the shortest time possible. Notably, Dell uses an integrated technological change to co-ordinate suppliers and make build-to-order customized requests from its customers.

Industrial Organization Model

In order to achieve above average profits, Dell needs to apply industrial organizational model that puts emphasis on its external environment.  One of the most important factors, according to Parakhina et al. (2017), is that the company should understand its competitors which include Apple, HP, and Lenovo. While Dell is currently majoring on computers and its related products, some of its competitors are expanding their product line by producing other products such as phones and music system. This makes the competitors to attract a bigger customer base that may likely remove Dell from the market (Hitt, Ireland, & Hoskisson, 2020). For example, Apple produces watches, phones, and iPods. On the same note, Lenovo manufactures phones beside its mass production of computers. Additionally, the company should create barriers to new entrants so that it can dominate the market and command a bigger customer base, hence increase the potential of earning above-average returns. This should be done by supplying high tech and customer friendly products to the market. For example, Apple, a competitor of Dell, has achieved entry barrier by producing items with high level of security.

Resource-Based Model

The resource based model expounds on the organization’s internal environment and makes it aware about its resources and capabilities. The resource-based model has an internal method towards attaining above the average returns (Hitt, Ireland, & Hoskisson, 2020). Under resource-based model, Dell will have to complete an assessment of its procedures by assessing the most profitable ones from the ones that drag its profits down. By doing so, more resources and investments should be channeled better performing processes and divisions while those that are poorly performing should be sold off. On the same note, the company should also invest on research and development in order to manufacture superior products that have the ability to attract more customers.

Vision

Dell’s vision statement reads “It’s the way we do business. It’s the way we interact with the community. It’s the way we interpret the world around us– our customers’ needs, the future of technology, and the global business climate. Whatever changes the future may bring our vision — Dell Vision — will be our guiding force. So Dell needs full customer satisfaction. In order to become the most successful computer company, Dell needs the newest technology and loyal customers” (US Securities and Exchange Commission, n.d., para 6). The above vision statement has two major parts, which are community interaction and to become the most successful company in the world. In regards to community interaction, Dell recognizes the importance of stakeholders that include investors, customers, and the community, and its roles in changing lives of people. In regards to becoming the most successful company, the organization strives to provide unique products that meet customers’ needs.

Mission

The mission statement of an organization indicates the company’s business, goals, and the path to achieving such goals. Dell’s, mission statement defines its purposes and its commitments in making change. It reads “to be the most successful computer company in the world at delivering the best customer experience in markets we serve” (US Securities and Exchange Commission, n.., para 8) Dell’s mission statement has two major parts; to deliver the best customer experience and to exceed exaptation. In this statement, the company prioritizes providing its customers with the best products whose quality has been tested and proven. This does not only attract more customers, but also makes it release the best products into the market. On the same note, the company does not settle for anything less than the quality expressed in the mission statement. In doing so, it strives to beat competitors by producing best quality items at affordable prices.

Stakeholders

Dell has three major categories of stakeholders, which include capital market stakeholders, organizational stakeholders, and product market stakeholders. Product market stakeholders include community, suppliers, and primary customers who influence the organization’s performance through an effective supply chain management (Hitt, Ireland, & Hoskisson, 2020). The company ensures that it has integrated technology to meet the demands of both suppliers and customer. It also ensures that it produces high quality products and services that satisfy both customer and the community.

The organizational stakeholder comprises of managers and employees who enable the supply chain to work effectively and efficiently. This allows the firm to provide high quality products that reach customer at the correct time through suppliers or direct sale that mostly happen through their outlets and e-commerce. The last stakeholder is capital market shareholder, which consists of major suppliers, banks, and creditors. These stakeholders ensure that the company has funds and the financial capability to venture into new markets as well as new product line without financial crisis. According to Barney (2018), the company gets profits and pays back the capital market stakeholders according to the performance of the company.

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