You are asked to develop a strategic marketing plan for a real existing company of your choice stating clearly your chosen company’s background and the market where it operates. Your plan should include an assessment of the attractiveness of the chosen market segments and an actionable marketing strategy, matching the positioning and targeting strategy identified for these segments. You must also demonstrate alignment with one or more of the United Nations Sustainable Development Goals (UN SDGs).
Each one of the groups needs to choose from the following products/services as their subject for the marketing plan:
- Fashion: Create a marketing plan for a fashion house using only sustainable products such as plant-based or made from upcycled and/or recycled materials like plastics or fabrics.
- Healthy Living: Create a marketing plan related to sports equipment, fitness apparel, skincare, hydration or a food supplement.
- Technology: Create a marketing plan for a technology that improves the quality of life like wearable tech.
- Food & Leisure: Create a marketing plan for the Scottish tourism industry, encouraging sustainable tourism, consider eating locally with locally sourced produce, improve visitor attractions, discuss the impact on the environment.
- Sustainable Transportation: Create a marketing plan for electric vehicles, for local government initiatives to convert the existing modes of transportation, address the concerns and challenges that a population has over the costs, charging range or charger availability.
- Any other product/service: For any alternative products/services please inform and gain permission from your Tutor or the Module Leader.
Instructions:
• Template: The strategic marketing plan should make use of appropriate tools and frameworks and include relevant elements from the following template:
CoverPage (excluded from the word count) should include the Module name and number (BU52008 Marketing Management & Strategy, Student names and ID numbers, Group number, Title of the assignment (Strategic Marketing Plan) and the Final word count.
Table of Contents (excluded from the word count) should include the full list of sections within the report (including any appendices and reference lists), the page number on which each section begins, a List of Illustrations (if applicable), a List of Figures (if applicable), List of Tables (if applicable).
Executive Summary which is a short overview of the finished report.
Brief Background, with reference to the chosen company’s background and the market where it operates.
Environmental/Situational Analysis (e.g. using PESTLE, Porter’s 5 Forces, Competitor analysis, Customer analysis, Internal audit/SWOT as appropriate).
Aims and Objectives (must be SMART).
Target Audience (you should segment and define your target audience and discuss whether/why they are an attractive market segment).
How do you define a Civil War and what criteria do you have to fit to say that your country is at what? The most seen academic definition has that of two key criteria. ‘’The first says that the warring groups must be from the same country and fighting for control of the political centre, control over a separatist state or to force a major change in policy. The second says that at least 1,000 people must have been killed in total, with at least 100 from each side’’.
Civil wars evidently involve countless types of conflict. Conflict which actually only happens between residents of the same country, which is why the name of Civil War was given. Many analysts differentiate amongst civil wars in which rebels try to take over and rule the current government. Conflicts which started due to wanting to gain the full control of the leading government can sometimes involve rebels originating from inside the heart of the state apparatus, for example coups which are carried out by the military (Military coup) like that of the Turkish coup d’etat, which in fact was a mostly filed attempt on 15 July 2016. The coup in Turkey was against state institution, which included the government along with the Prime Minister Recep Tayyip Erdogan. The coup which was conducted by only a fraction of the Turkish military names themselves the Peace at Home Council. The aim was an attempt to seize the control of several recognised places in Turkey such as Ankara and the capital Istanbul. Even though they attempted to seize the control of these places they failed to take control other forces who were loyal to the country helped to defeat them.
These challenges don’t only stem from the inside of the political formation but also from the outside too. Experts differentiate amongst cultural wars in which the rebels and persons who are in control of the government have detached ethnic identities and innovative wars in which rebels attempt to achieve huge key social revolution. Colonial wars are occasionally singling down to a kind of distinct from civil conflicts on a state’s core ground. Nevertheless, with these variances a given civil war will frequently combine numerous factors. An example of these factors would be that the insurgencies might be equally culturally and ideologically built and the insurgents’ intentions can alternate over a period of time from secession for a limited territory area to then governing the entire state. Civil wars are normally not as severe as national battles. If you were to measure and create a death toll from the direct battles, the vast majority of logged deaths in battle since the cold war actually come from civil wars. Civil wars tend to be more recurrent and last a much longer time than what a national/world war would. Civil war can also have a considerable indirect influence on individual’s wellbeing outside of the actual loss of life statistics. Over the passing years it has been found by numerous different academic studies that the different countries who are competing in civil wars will in fact suffer hugely from a distinct downfall in gross domestic products and they won’t ever be able to recover to enable them to get to their previous economic growth level. conflict disrupts trade and investments badly and the trade in that state may even end up coming to a complete halt. this will then leave great social leg