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  1. How is a strategic plan defined in Higher Education? What are the necessary components of a good strategic plan?
  2. Name 5 characteristics of a successful university? Qualify and quantify your answers.
  3. What are the primary tasks of a dean? Why is the dean important to the success of the university?
  4. Give two examples of an external indicators of a successful college, Be specific.
  5. Name at least 3 student markets for colleges, Name one specific student /academic support service that would need to be made available to each.
  6. What is the most valuable asset the college/university has and explain why this asset is so valuable?
  7. What is a brand? Is it possible for most colleges to have a brand?Name a college and its brand.

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