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- QUESTION
Identify the seven key design elements for an effective Web site. Do you feel they are relevant in a mobile advertising context? Why or why not
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APA |
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Answer
The 7 Key Design Elements of an Effective Website
Introduction
An effective website is one that is user friendly and this can often be seen in its design. User friendliness ensures that the site is able to drive desired customer traffic. Today’s customer shops online and is aware of the many options available to him or her. It is therefore important to keep a site accessible and convenient if in order to stay ahead of competitors. While it is just as important to offer customers a desirable pricelist and a wide selection of goods, it is crucial that you use your site to drive the traffic to your business. A great way to ensure you attract and retain customers through your website is by adhering to the seven key design elements for an effective website, also referred to as the 7Cs of web design especially in this era of mobile advertising.
The first element is context which is simply what someone sees when they visit a website (Rayport & Jaworski, 2001). An effective website is one whose layout is appealing and easy to navigate through. It should have a consistent color scheme with white spaces in between the content. The second element is commerce- an effective website should make it easy for customers to transact online and as well as assure them that their personal and financial information is secure (Rayport & Jaworski, 2001). Third, an effective website should present its content using relevant as well as appealing text, sound, music, graphics and videos (Rayport & Jaworski, 2001). Customization, the fourth element allows users to tailor or personalize the website to suit their needs through such features as graphics, colors and various languages (Rayport & Jaworski, 2001). An effective website also incorporates community into its design, allowing customers to interact with the site itself as well as with other users (Rayport & Jaworski, 2001). Communication is an important design element which makes two-way communication possible and can be achieved using surveys, newsletters, contests and providing customers with a way to reach you (Rayport & Jaworski, 2001). Finally, connection with other websites is important to drive traffic further (Rayport & Jaworski, 2001).
Conclusion
The seven design elements of an effective website are key in ensuring a user friendly website particularly in mobile advertising. Anyone accessing a website via a mobile device is looking for more than just a great product or service- they are interested in convenience. The 7Cs of website design ensure that you drive traffic to your website and also convert that traffic into sales because they offer the user an experience to remember.
References
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Rayport, J. F., & Jaworski, B. J. (2001). e-Commerce (No. 658.84 R277). McGraw Hill.
Appendix
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Appendix A:
Communication Plan for an Inpatient Unit to Evaluate the Impact of Transformational Leadership Style Compared to Other Leader Styles such as Bureaucratic and Laissez-Faire Leadership in Nurse Engagement, Retention, and Team Member Satisfaction Over the Course of One Year
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