Imagine again that you are an automotive manufacturing executive tasked with increasing sales in your state. You wish to assess the effectiveness of an incentive program for sales personnel implemented at 10 dealerships in medium-size cities and 10 dealerships in small cities. What three data collection approaches are most feasible for such a study? What are the most significant strengths and weaknesses of these data collection approaches? Why are these significant? What concerns do you have about the feasibility of implementing these approaches to data collection for this study? Explain.
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