The fastest growing mediums to advertising expenditures

Answer

The Increasing Attractiveness of Mobile to Advertisers

Nearly every company in the contemporary has been majorly influenced by advertising as well as other forms of product promotion. Private and public companies have understood that the ability to communicate efficiently and effectively with their target customers is crucial to their achievement. Therefore, with an increase in the need for promotion, mobile advertisement has turned out to be one of the fastest-growing modes of advertising and the spreading demands of phones and mobile technology (Belch, 2018). More advertently, in 2002, an estimated $52 million was being used up on mobile advertisements in Europe, with estimations that the U.S. would exceed that amount by 2006 (Belch, 2018). Additionally, the most dominant type of mobile advertisement is Mobile Displaying Advertising (MDA) that takes the form of posters on mobile apps and mobile web pages. Therefore, this paper assesses why mobile has turned out to be very attractive to service and product promoters.

The evolution from web2.0 (also referred to as open, share, participate) to web3.0 network generation (also known as cloud computing, semantic web, and context-aware) has led to the beautiful nature for advertisement (Belch, 2018). In other words, the web3.0 network generation characterizes a new mobile network where every person can better use information technology (IT) resources through the internet anywhere and anytime. Therefore, advertising businesspersons focus on enhancing consumer communication and relationships. Additionally, in the cloud computing market space, mobile promotion businesses respond and understand the changes in customer voices as well as trends. In a great exposition, the use of phones broadens mobile marketing businesses' strategic position as an advertising channel to improve the rapport with customers as an evolving congregating communication media.

Besides, mobiles resemble an electronic yellow page, hence with an increase in the use of phones, potential customers looking for a store, restaurant, or other products easily pullup information instantly through their wireless gadgets. Additionally, as shown in the article, the Hidden Mind advertisement presents a new mobile technology that allows the entrepreneur to continue operating with or without a mobile network connection. With this argument, several advertising companies find phones to be very attractive and as a tool for advertisement business since they can easily access information and conduct business with or without mobile networks.

Finally, in the current globe, mobile phones are significantly owned by a greater percentage of the world, hence creating an interest in marketing through the mobile. For instance, in comparison to the United States and Europe, mobile phones are much more dominant in Europe. In a great explanation, as demonstrated in the article, 65% of 10 to 19-year-olds within the U.K. have mobile phones as compared to 20% in the U.S. (Belch, 2018). It is with this argument that companies targeting young teens can be much attracted to mobile advertisement.

In conclusion, this paper has illustrated and expounded on why mobile has turned out to be very attractive to advertising entrepreneurs. Through the emergence and spread of web3,0 network and the need to enhance consumer relationship and communication, marketers have been so much attracted to mobile advertising business due to its effectiveness. Additionally, phones are easily accessible; hence customers can get any required information, including data on products, restaurants, and stores. Finally, many people own phones; thus, any advertisement on mobile might reach a big population.