“The Porter Diamond model offers an effective way for analyzing the national competitiveness. Based on the characteristics of the home country, it is possible to assess the international success of the firm. According to the Porter Diamond model, the characteristics of the home country play a central role in explaining the international competitiveness of the firm. Thus, it asserts that the quality of the home country environment influence how successful the company can become in other markets.”written by Maximilian Claessens 4th June 2016
Links for your reference:
https://marketing-insider.eu/author/max415/
