Choosing a global brand that is well-known for its strategic total quality management approach, please answer the following questions:
- What is the quality management philosophy of the brand? The types of quality management approaches can be classified into various categories such as the Crosby approach, the Deming and Juran’s approach. Which of these approaches do you think best describes your chosen brand’s philosophy and why.
- Analyse the range of quality controls the brand applies and explain how service to the customer can be improved through the application of these quality control methods (TQM tools, inspection, quality assurance etc…)
- Provide a few recommendations to the brand so that it can enhance its added value in the minds of consumers?