Identify and describe your True Colors color spectrum.
What did True Colors confirm for you that you already knew about your preferences?
What did you learn about yourself as a result of the assessment?
What did you learn about other personality types that will help you in group settings (e.g. work,school)?
Color Test Result – Orange
Sample Solution
True Colors is a personality identification system that identifies four distinct core personality types: Gold, Blue, Orange, and Green.
Gold personalities are the traditionalists who like stability and routine in their lives. They are organized, reliable, loyal and conscientious with an eye for detail.
Blue personalities are emotionally-driven and highly intuitive individuals who thrive on connection. They strive to create harmonious relationships both personally and professionally as they value harmony over conflict.
Sample Solution
True Colors is a personality identification system that identifies four distinct core personality types: Gold, Blue, Orange, and Green.
Gold personalities are the traditionalists who like stability and routine in their lives. They are organized, reliable, loyal and conscientious with an eye for detail.
Blue personalities are emotionally-driven and highly intuitive individuals who thrive on connection. They strive to create harmonious relationships both personally and professionally as they value harmony over conflict.
Cause marketing, or cause-related marketing, helps non-profits and worthwhile causes but it also helps brands differentiate and drive business. We outline how to do it, using examples. Gillette has announced their three-year plan to donate $1m each year to the organisation, Boys & Girls Clubs of America. It is a national organization of local chapters which provide after-school programs for young people. They aim to enable all young people to reach their full potential as productive, caring, responsible citizens. The organization encourages people to plan for the future, demonstrating good character and citizenship, and living a healthy lifestyle. Teaming up with the organization was to display its new marketing and brand identity. To encourage men to be their best, promoting a positive and healthier version of what they believe men should be. They pledged to challenge the serotypes and expectations of what it means to be a man. Their website has a link to apply one’s organisation to help The Boys & Girls club. Studies show that globally, Consumers are likly to swith brands, 66% change brands because they support a good cause, or for similar price and quality as other brands. 92% of consumers would buy a product with a social or environmental benefit over others, and 67% said they had done so in the past 12 months (cone).
They used a digital marketing strategy to run the ad online only, which was a cost-effective way to get people talking. It was a success, and the Campaign hit big, it got over four million views on YouTube in 48 hours and 13 million after 3 days. However, equally, it has divided the industry and consumers both in terms of creativity and execution, as well as strategy. P&G powerhouse acknowlege’s that brands do, in fact, influence culture and have a role to play in encouraging society, as a whole, to do better. CMO article “Marketing and advertising creative is such a big part of what consumers see every day. Reflecting society and shaping is both happening, but we have control over it, and if we take charge we can positively impact society,” said Anne Miles, managing director of International Creative Services. Gillette has resoundingly stood up and is taking part in the #metoo movement. The movement is against sexual harassment and sexual assault. Going virally in October 2017 as a hashtag on social media Twitter by American actress Alyssa Milano. It was to demonstrate the widespread prevalence of sexual assault and harassment, especially in the workplace. Milano encourages others to tweet about their experiences to show the magnitude of the problem. There was a massiv
