Answer

Recommending the Airways Magazine (Periodical)

To:      [email protected]

Cc:      all employees’ official work email address

Bcc:     email addresses of the top leadership

Subject: Recommending the Airways Magazine (Periodical)

Dear Sir,

We all understand that the aviation industry is among the worst hit by the Covid-19 public health pandemic. As a result, most airlines have been declared bankrupt, others have downscaled operations to keep afloat, while some have been bailed out by federal and state governments (Niknam, 2021). This is an unfortunate occurrence that depicts the turbulent future of the industry. Despite these setbacks, there is optimism that aviation firms, especially the airlines with sustainable competitive advantage, will continue to realize progressive growth. These includes brands such as Delta Airlines, Qantas, and Southwest Airlines which has been profitable for 47 consecutive years (Hoopfer, 2020). A critical analysis of these firms show that they have systems for information sharing. These firms, through their respective human resource management departments, ensure that the employees have consistent access to information about the industry. For this reason, I recommend that our organization adopts a similar culture by subscribing to the Airways Magazine/ Periodical.

The Airways Magazine is a trusted periodical that was first issued in March 1994. The periodicals was founded by John Wegg and has since focused on journaling activities and current affairs in the commercial aviation categories (Magazines.com, 2021). The magazines are published in Miami, Florida and shared through print and digital publications on online platforms including the airwaysmag.com using the ISSN number 1074-4320 (Avram, 2017). Currently, the periodicals are sold in North America as well as 35 other nations globally. It has subscribers in 60 countries. The diversity of content covered in the periodicals make it suited for our organization. Some of the topics discussed include technology, aircraft, operators, manufacturers, people, airlines, and airports and destinations. The particular article that convinced me of the need for these periodicals is a publication by Niknam (2021) where the author explains how Embraer blames the coronavirus pandemic for its fall in sales of commercial aircrafts. I am convinced that if the company facilitates companywide subscriptions, then all the employees can access the periodicals and increase their knowledge on current affairs in the industry. Additionally, the diversity of content disseminated in the periodical will ensure each employee, regardless of their department accesses diverse knowledge that will enrich their understanding of how the industry functions.

The periodical is readable to all employees. The headings on the periodical can guide the employees in selecting content that most interests them. For instance, the pilots can focus more on pilot related content while the operators can read more content that touches on their job. The cover price for the periodical is $5.99 for each issue (Magazines.com, 2021). The renewal rate is discounted by 8% from $59.00 to $55.00 for 10 issues. The company makes 10 publications annually.

There are many probable uses of the Airways Magazine since it covers a wide spectrum of topics on commercial airlines and aircrafts. Each of the issues published features information on technology, airports, and airplanes (Magazines.com, 2021). The periodical has been in publication for more than 20 years and thus, the authors and editors are widely diversified to cover latest news on manufacturers, destinations, airports, aircrafts, operators, and aviation technology. The periodical can, therefore, be used by anyone in the commercial aircraft industry and the aviation industry. According to Airways Magazine, the periodicals can be useful to readers interested in knowing new airports, latest aviation technologies, control towards, and the history of airplanes among other topics. The probable uses equally constitute the unique and helpful features of the Airways Magazines. Unlike most aviation magazines that focus on specific topics, this particular periodical presents special content for diverse audiences.

Regards

Bob J.

Safety Officer

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