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FOOD DIARY (DIET RECORD)

    For FIVE days, record everything that you eat and drink. (Alternatively, you may interview a friend or family member to collect this data.) Include any condiments (ketchup, butter, salad dressing, etc.), snacks, alcohol, beverages, and water. It is very...

Cognitive dissonance.

  1. Explain what is meant by cognitive dissonance. Why is this concept important to marketers? 2. Give two examples of services that show a good match between customer expectations and service delivery. Give two examples of services that do not show a good match....
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