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Target market

Review a current product or service in the market and describe its target market. Generate a persona for this company’s primary target market.

SCA Strategy

  This week, you narrow the funnel down to one last method; however, it is particularly important, as it connects directly to your field, supply chain. Also, as you are learning, it has direct connections to strategy. Review Learning Activity 4 before completing this...

SCA Initialization

  Deciding how to get an organization focused on a significant project is often daunting. How do leaders get their intent across to the group to put a project on stable footing? It often comes from data-driven decision-making and results that are readily assessed as...

Key Performance Indicators for a product

Pick a product or service and create a Key Performance Indicators top tier (Objective/Target/KPIs) for that product or service. Next use the same product or service to create a Frequency, Reach and Yield plan. Now discuss how you would use social media to reach your...

Dunkin Donuts

  Discuss with 5 pages not including references a brand extension covering the following: 1) Dunkin Donuts (brand with a brief background) 2) An extension idea of Dunkin Donuts (anything) 3) The reason and why the new idea is needed 4) The target market 5) Marketing...

eB2B platform

Select a CPG manufacturer of your choice (please also select a country of your choice) Assume that you are the marketing manager of this manufacturer. Write a report addressing the following questions: 1. Scan the market and identify an eB2B platform that is...
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