by Belinder | May 3, 2023 | Marketing
What are the 4Ps of marketing? Give an example of how each is applied at your organization?
by Belinder | May 3, 2023 | Marketing
Define Big M and little m marketing. What would be the likely negative outcome if a marketing plan focuses on strategy while overlooking tactics? Contrarily, what would be the outcome if a plan focused on tactics without strategy?...
by Belinder | May 3, 2023 | Marketing
How does a focus on sustainability affect the marketing manager’s role and activities? Identify two organizations that you believe do a good job of paying attention to sustainability and explain why. ...
by Belinder | May 2, 2023 | Marketing
What factors contributed to the loss of confidence in the Chipotle brand?Do the actions taken to-date present a strategy that would improve consumer trust? Why or why not?Consider Chipotle’s competitors. How does Chipotle’s internal environment compare to the internal...
by Belinder | May 2, 2023 | Marketing
Examine the integrated marketing communication (IMC) strategies of your mentor company in action. Establish a significant global marketing campaign from your mentor company across multiple media (e.g., TV, print advertising, digital ads, social media...
by Belinder | May 2, 2023 | Marketing
Select two advertisements for the same product and from the same medium but targeted for a different country (e.g., a magazine ad for Pepsi in the US and in China, both from same campaign or a digital ad banner for Colgate toothpaste in the UK and in Saudi...
