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Perceptions of Marketing

Compare the popular perception of marketing as advertising to the marketing practitioner’s organized method of approach. How does marketing reach beyond the concept of advertising to a greater role within organizations?

The evolution of the securities markets

Discuss the evolution of the securities markets, including the impact of the NASDAQ, CME, ECNs, and foreign exchanges.Explain the role of securities markets in the efficient allocation of capital among issuers and investors based on the efficient market...

Major markets that exist in all foreign markets

Companies collect a wide variety of information about their foreign markets to decide in which countries to conduct business and which market segments in these markets they should target. What are the three major markets that exist in all foreign markets? Describe the...
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