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According to Livermore (2010) around “90 percent of leading executives from 68 countries named cross-cultural leadership as the top management challenge for the next century.” Analyse why so many executives feel this to be true and how culture affects the way people communicate in business referring to research by Hofstede and Trompenaars and discussing at least three of the following areas:

Decision making

Provide evidence, analysis and reasoning in your answer.

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