Many digital and social media sites are widely used in marketing strategies. This assignment is your opportunity to select a client and make recommendations about improving their social media strategy using concepts from this course. I strongly recommend you select your organization for this assignment. Do not pick a Fortune 500 company. Use H-E-B Grocery (Texas-based store) that’s my organization.
Deliverable: 7- to 10-slide presentation using the attached Media Strategy Template.
Speaker’s Notes are not necessary.
Your audience will rarely have access to the speaker’s notes, so ensure you communicate complete ideas concisely on the slides so they can stand alone without your presentation.
Focus on content and substance.
Use graphics like tables, charts, and graphs, but do not use clip art.
Establish credibility and create shared meaning by defining terms.
Support your analysis and recommendations with credible research. NO: cheat mills, homework help sites, blogs, corporate content marketing pages, dictionaries, encyclopedias. YES: Course resources, university library, professional journals, websites from clients and competitors.
Cover the following in your presentation using the attached template:
Introduction. Hook, theme, goals, process.
Terms. Include a terms slide that defines the key terms you will apply in this document. Cite your sources.
Company. Identify and briefly describe a company that could benefit from better use of social media.
TIP: Use this opportunity to analyze our organization’s media. Do not pick a Fortune 500 company. They don’t need our help with their social media strategies. You can use a Fortune 500 company as a benchmark but not as a client.
Problem. Identify the problem or opportunity they face with social media strategy.
Social Media Strategy. [See Ch 13] Design an online strategy that utilizes some or all the digital and social media channels, as appropriate, based on your analysis. Include the following critical elements in your strategy:
Business Goals. Identify two business goals you can support with your strategy: ROI, Market Share, etc.
Marketing Goals. Define two SMART goals for your strategy. Align the marketing goals with business goals.
Target customer. Describe the target customer the company should engage with on social media. What is the audience most likely to buy your offering?
Channel analysis. Analyze at least 3 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
Tactics. Identify the tactics you will use in each platform. For example, advertising, posts, and groups.
Metrics. Determine key performance indicators to measure the success of the online strategy.
Conclusion. Summarize, explain the importance, and challenge the audience.
References. Support your analysis and recommendations with at least three sources, including the marketing concepts and definitions course materials.
