Is the classical music industry attractive?

Is the classical music industry attractive? If you were head of an orchestra set on beating the competition, what strategic options could you have? What would be the likely results?
What is the key logic underlying Rieu’s business success?
Despite his impressive achievements over the years, André Rieu suffered a financial downfall at one point in his career, as described in the case. Seen from a blue ocean strategy perspective, what did he do wrong there?