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• To be done individually.
• Invent and design your own Service Company.
• Define the following points of its Strategy:
o Identify the Target Market
o How are the results stated in terms of the customer?
o How do customers perceive the service concept?
o What efforts are required in terms of the manner the service is designed, delivered, and marketed?
o What are important business features (i.e., operations, finance, marketing, organization)
o Where are effort and investments focused?
o How will quality and cost be controlled?
o How does the system differentiate itself from competitors (i.e., quality, price, convenience)?
o Are barriers to entry created?

Documents expected (all to be submitted via Moodle):
• PPT Presentation: To last between 15-20 minutes in class. Format: Poster or standard presentation with a minimum of 20 slides excluding cover, table of contents, and reference page. Infographics are encouraged.
Presentation: Week 4– Via Moodle (Turnitin). Due date: 14th August 2022 11:59 pm (CEST)

Weight: This task is worth 40% of your overall grade for this subject.
Outcomes: This task assesses the following learning outcomes:
• LO1: Understand the experience economy as a development of the service company
• LO3: Critically evaluate the strategic role of service management within organizations
• LO4: Describe the main components of service and operations


90-100 Good
80-89 Fair
70-79 Marginal fail
Knowledge & Understanding
(20%) Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner
Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary Student understands the task and provides minimum theory and/orsome use of vocabulary Student understands the task andattempts to answer the question butdoes not mention key concepts or uses minimum amount of relevant vocabulary.
(30%) Student applies fully relevant knowledge to the situation provided Student applies mostly relevant knowledge to the situation provided Student applies some relevant knowledge to the situation provided. Some minor misunderstandings may be evident. Student applies little relevant knowledge to the situation provided. Misunderstandings are evident.
(30%) Student evaluates the findings in excellent ways, drawing outstanding conclusions and proposing new paths of work. Student evaluates the findings in a significant manned, drawing some conclusions and proposals. Student creates a fair report but misses some elements learned in class Student creates an incomplete report plan with some important missing elements and/or some irrelevant details
Oral/Written Communication
(20%) Student communicates their ideas extremely clearly and concisely, respecting the page limit and other formalities. Student communicates their ideas clearly and concisely, respecting the page limit and other formalities. Student communicates their ideas with some clarity and concision. It may be slightly over or under the page limit. Some formalities are missing. Student communicates their ideas in a somewhat unclear and unconcise way. It is over or under the page limit and formalities are not respected.

Sample Solution

Sample Answer

Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.

Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.

This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.

To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.

It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.

Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>

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