As in the individual assignment you completed, you will use the PESTLE factors to examine the marketing environment. For each factor, be sure to provide
specific information relevant to the SBU that you have chosen. You are required to use at least one quality source for every factor, but you can expect to use
more than one in some cases. Any factor discussion devoid of a quality source will receive no credit.
Remember to focus on information as specific and as relevant to your SBU as possible. Avoid vague or very broad generalizations that may not be as
You only have to do the first three factors of PESTLE which are Political force, economic force, and social/cultural force. The other three are not needed. Also
the subject of the topic and analysis is Google Play Store.*Please make sure to include the sources for each of three forces