The ad use emotional appeal or rational appeal

Sure, I’ll select an advertisement that appeals to me and analyze it.

The advertisement I’ll be analyzing is the “Think Different” campaign by Apple. This campaign was launched in 1997 and featured a series of black-and-white ads that celebrated creativity and individuality. The ads featured famous people who were considered to be “outsiders” or “rebels,” such as Albert Einstein, John Lennon, and Pablo Picasso.

The “Think Different” campaign was a very successful ad campaign for Apple. It helped to reposition the company as a brand that was associated with creativity and innovation. The campaign also helped to attract new customers, especially younger people who were drawn to the message of the ads.

The “Think Different” campaign uses both emotional appeal and rational appeal. The emotional appeal comes from the way the ads celebrate creativity and individuality. The ads show that it’s okay to be different, and that being different can be a strength. The rational appeal comes from the way the ads show that Apple products are the tools that creative people use to express themselves. The ads suggest that if you want to be different, you need to use Apple products.

I think the “Think Different” campaign works because it strikes a balance between emotional appeal and rational appeal. The ads are emotionally appealing because they celebrate creativity and individuality. However, the ads are also rationally appealing because they show that Apple products are the tools that creative people use to express themselves. This balance makes the ads more persuasive and more likely to stick in people’s minds.

Here are some of the specific techniques that the “Think Different” campaign uses to create emotional appeal:

• The use of famous people: The ads feature famous people who are considered to be “outsiders” or “rebels.” This makes the ads more relatable to the target audience, which is young people who are looking for ways to express their individuality.
• The use of black-and-white photography: The use of black-and-white photography gives the ads a classic and timeless feel. This makes the ads more memorable and more likely to stand out from other ads.
• The use of powerful quotes: The ads feature powerful quotes from famous people. These quotes help to reinforce the message of the ads and make them more memorable.

Here are some of the specific techniques that the “Think Different” campaign uses to create rational appeal:

• The use of product shots: The ads show product shots of Apple products. This helps to remind people of the benefits of Apple products and why they should buy them.
• The use of statistics: The ads use statistics to show that Apple products are used by creative people. This helps to create the perception that Apple products are the tools that creative people use to express themselves.
• The use of a clear call to action: The ads end with a clear call to action, which is to “Think Different.” This makes it easy for people to know what they should do after seeing the ad.

Overall, the “Think Different” campaign is a very effective ad campaign. It uses a combination of emotional appeal and rational appeal to create ads that are both memorable and persuasive. The campaign helped to reposition Apple as a brand that was associated with creativity and innovation, and it helped to attract new customers, especially younger people.