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Brand Extension

Discuss with 5 pages not including references a brand extension covering the following: 1) Dunkin Donuts (brand with a brief background) 2) An extension idea of Dunkin Donuts (anything) 3) The reason and why the new idea is needed 4) The target market 5) Marketing and...

Market Research Data

In this project, you will demonstrate your mastery of the following competencies: Describe how managerial accounting supports management information systemsUtilize managerial accounting techniques and models to support an organization’s strategic planExplain how...

Design challenge

    The purpose of this assignment is to create a design challenge that highlights various problem-solving techniques. This assignment will build on the concepts in your Topic 2 “Hypothesis Statements – Overview and Template” assignment. To complete this...

A Competitive Marketing Advantage.

            Illustrate how a firm might cover small and medium-sized businesses with one channel strategy and large corporate customers with another channel path. Explain How an effective supply chain can create a Competitive Marketing Advantage....

On a trip home during the summer break

On a trip home during the summer break, you pay your Uncle Dave a visit at his record store. When you walk in, you notice there is not one single customer. “I have run this store since the 1980s,” Uncle Dave says with a sigh. “We were the first store in this whole...
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