by Belinder | Jun 12, 2023 | Marketing
Part I: Name some companies with whom you have done business. Then discuss how you view their employer brands. Would you want to work for them? How might these firms improve their employer brands? Part II: Read Case Study 1. Job Candidate Assessment Tests Go...
by acdsholarSAw3B06o6UN | Jun 9, 2023 | Marketing
Advertising is an especially lucrative business. The cost of a thirty-second Super Bowl ad was $3 million in 2009, and advertisers are often willing to shell out the big bucks to pay someone (more likely a team of someones) to craft an ad that will appeal to a...
by Brian Leakey | Jun 8, 2023 | Marketing
Pick your faviorite public company or any public company and find their latest annual report. These are avaiable on every website – usually on the bottom under a link called somethomg like “investor relations”.Take a look at their notes and how they...
by acdsholarSAw3B06o6UN | Jun 7, 2023 | Marketing
Considering the placement of artificial intelligence (AI) on the hype cycle, discuss an industry that could be disrupted by AI and explain the cause of that disruption. Provide a specific example to illustrate your ideas.
by Belinder | Jun 6, 2023 | Marketing
Scenario: You are the new director of a child care center that has had some marketing and public relations issues in the past. In the interest of making a fresh start, the board of directors has asked you to evaluate the strengths of the center and create a...
by Belinder | Jun 6, 2023 | Marketing
Choose a product and write a 5 page summary discussing how you would create a brand extension of that product. Include your rationale for the brand extension. Headings to include: Brand (to include a brief background) Extension idea Rationale/justification...
