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Evolution of the securities markets

• Discuss the evolution of the securities markets, including the impact of the NASDAQ, CME, ECNs, and foreign exchanges. • Explain the role of securities markets in the efficient allocation of capital among issuers and investors based on the efficient market...

Marketing research

        Marketing research is conducted to collect, record, analyze, and interpret data relative to your business market and product category. Global market research is done with the same purpose; however, the scope of the research is for organizations conducting...

Defining your personal brand

            A good way to think about how to define your personal brand is to imagine what people might say about you when you leave the room. After previewing this week’s Readings and Resources, be prepared to discuss the following: Put yourself in that scenario....
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