by Belinder | Feb 25, 2023 | Marketing
What is a product life cycle and how does the life cycle affect the market strategy of the product? Discuss the different ways prices are set for new products.
by Belinder | Feb 25, 2023 | Marketing
Trace a real or hypothetical new product through the steps in the new product development process, including idea generation, concept verification and testing, actual development, and test marketing. Discuss the establishment of “go/kill” points, meaning...
by Belinder | Feb 25, 2023 | Marketing
As a partner in a small communications firm, you have noticed that your fellow partners and several employees have mentioned new product ideas they felt were worth pursuing, but that none of these ideas have been pursued. Propose a formal process to...
by Brian Leakey | Feb 24, 2023 | Marketing
You run a grocery store as a sociable monkey in the game Monkey Market. Your mission is to cultivate fruit and travel between stations in order to stock your stands with various goods, such as bananas and maize. As you go through the game, you’ll gain access to...
by acdsholarSAw3B06o6UN | Feb 24, 2023 | Marketing
Prompt: “What marketing strategy would you recommend that TOTO Ltd pursue to market its toilets in rural India? On your own behalf, write a business memo addressed to Madoka Kitamura. Hint: incorporate theory of consumer adoption of new products.”
by acdsholarSAw3B06o6UN | Feb 24, 2023 | Marketing
Prompt: “What marketing strategy would you recommend that TOTO Ltd pursue to market its toilets in rural India? On your own behalf, write a business memo addressed to Madoka Kitamura. Hint: incorporate theory of consumer adoption of new products.”
