by Brian Leakey | Sep 21, 2023 | Marketing
Pricing is one of the most interesting variables in marketing, because the seller can choose any price. I like to call it “magic” because if you can sell a car for $1 Million, and if you can convince the buyer that there is value at that price, you can...
by Belinder | Sep 21, 2023 | Marketing
Sales managers typically have direct reports who are sales associates, and the sales associates need training to further the effectiveness of their communication skills when trying to make a sale. The type of communication may vary based on the industry. For...
by Brian Leakey | Sep 15, 2023 | Marketing
Write an essay between 800 and 1200 words (excluding references), consisting of three tasks: Read and summarize the following article:• Malkiel, B. G. (2012). The Efficient-Market Hypothesis and the Financial Crisis. In A. S. Blinder, A.W. Loh, and R. M. Solow (Eds.),...
by Brian Leakey | Sep 13, 2023 | Marketing
Briefly define the concepts of market justice and social justice.In what ways do the two principles complement each other and in what way are they in conflict in the US Healthcare Delivery.
by Brian Leakey | Sep 3, 2023 | Marketing
As a marketer, you will face many marketing challenges and develop solutions. Marketing research helps you test if your solution works. In this project, develop a solution for a marketing problem of a brand you are familiar with – and think of a research plan for...
by Belinder | Sep 2, 2023 | Marketing
Bringing an innovation to market is a significant investment. This week, you discuss what a manager needs to consider to protect their innovation. How important do you think intermediaries, such as patent attorneys, are in bringing a product to market? What...
