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Marketing is one of the most important aspects within a healthcare organization. In order to create an effective marketing plan, we must be able to identify the right product/service at the right time to the right person and place. Marketing plans begin with the identification of these 4 core principles which we refer to as the “4 Ps”. Together the 4P’s, of product, price, placeandpromotion create a marketing mix and which are interdependent.


Using the scenario below, write a recommendation

Demographic trends indicate that a large number of baby boomers are on the verge of retiring. The Bay Area Medical Practice is meeting to focus on the next 5-year strategic plan. It has performed a patient analysis and has determined that 40% of its patient base is composed of baby boomers. From an operational perspective; what would be your recommendation to address the 4 P’s of Marketing?

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