Choose a product that you have purchased recently. Research and investigate this product on the Internet and in the marketplace. Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product. At a minimum, consider the following questions in your investigation:
Product Strategy (Chapter 12):
In what category of consumer products (convenience, shopping, or specialty) does this product fall? Why?
At what stage is this product in the product life cycle (introductory, growth, maturity, decline)? Why?
What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product? Why?
What role, if any, did packaging play in your selection of this product? Why?
Evaluate the quality of the product in terms of quality level and product consistency.
Sample Solution
